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Finance Products and Services

The ‘King of Beers’ Unveils Budweiser Black Crown on Jan. 21; First TV Spot Will Be Featured During Super Bowl XLVII

The ‘King of Beers’ Unveils Budweiser Black Crown on Jan. 21; First TV Spot Will Be Featured During Super Bowl XLVII

 

Beer Was Crowd Favorite During Nationwide ‘Project 12’ Competition

 

ST. LOUIS, It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager based on the voice of the people: Budweiser Black Crown.

The winning recipe from Budweiser’s “Project 12” is now a new brand available for purchase starting Monday, Jan. 21. In suitable fashion for the King of Beers, Budweiser Black Crown will take its place on the national stage less than two weeks later when its first 30-second television advertisement airs during Super Bowl XLVII on Sunday, Feb. 3.

With a blend of two-row caramel malt and four types of domestic hops, Budweiser Black Crown is finished on a bed of Beechwood chips for a smooth, balanced taste. Incorporating the proprietary yeast directly descended from the original Budweiser yeast strain used by Adolphus Busch in 1876,Budweiser Black Crownretains the key characteristics of Budweiser with its clean taste and high drinkability. Featuring more body, color and hop character than the flagship lager, it also has a slightly higher alcohol content at 6% ABV.

The Budweiser Black Crown recipe was the creation of Los Angeles brewmaster Bryan Sullivan and was the crowd favorite among the more than 25,000 adult drinkers from coast to coast who participated in the brand’s Project 12 sampling initiative.

“It didn’t matter where in the United States we asked, this is the beer that consistently drew the best feedback, and overwhelmingly so,” said Rob McCarthy , vice president of Budweiser.

During the process that led to Budweiser Black Crown, Sullivan and his fellow Budweiser brewmasters personally sampled the beer with consumers to get their direct feedback. Sullivan collaborated with Fairfield, Calif., brewmaster Scott Ungermann and Houston brewmaster Dave Cohen to perfect the recipe.

“People respond really well to Budweiser Black Crown, which has a little more body and color and a touch more hop character than our flagship Budweiser lager,” said Sullivan, who heard from beer drinkers during a sampling program at the Budweiser Made in America music festival over Labor Day weekend in Philadelphia. “As brewmasters we spend most of our time in the brewhouse. Project 12 gave us a chance to hear firsthand from the people we brew our beers for. Budweiser Black Crown is a great beer and it is a thrill for our whole brewing team to see it launch with a Super Bowl spot.”

The beer will be sold nationwide in 12-ounce glass bottles available in six- and 12-packs and in 22-ounce single bottles. It will be available both on-premise (bars and restaurants) and off-premise (grocery stores, supermarkets and convenience stores). The packaging for Budweiser Black Crown is distinctive and modern, with the crown “design cues” on the bottle and secondary packaging a nod to the history and heritage of Budweiser, McCarthy said.

McCarthy said Budweiser Black Crown will debut a TV spot during the Super Bowl XLVII broadcast. “We’ve set our sales-to-retailers date for Jan. 21 so we’re fully ready for sales on Super Bowl Sunday,” McCarthy said.

The beer’s national advertising campaign also includes outdoor, digital, radio and print. In social media, the new brand will have interactive consumer programs on Facebook and Twitter that are designed to be participatory, similar in spirit to when consumers were asked to help choose the recipe that would ultimately become Budweiser Black Crown. The campaign will feature the Twitter hashtag #TASTEIS.

Nate Scudieri , senior brand manager for Budweiser Black Crown, says the beer is, like Budweiser, very refreshing and appealing to a large base of beer drinkers.

“Our research shows that after beer drinkers try Budweiser Black Crown, 84 percent would purchase it,” Scudieri said. “It stays true to the original Budweiser recipe but has its own unique take. It’s flavorful, smooth and highly drinkable.”

Budweiser is America’s No. 1 premium regular beer, selling more than its four nearest competitors combined.

Budweiser Black Crown is brewed at Anheuser-Busch’s state-of-the art breweries in St. Louis, Los Angeles, Columbus, Ohio and Williamsburg, Va.

The Super Bowl commercial was filmed in Los Angeles last month and directed by Samuel Bayer , whose previous Super Bowl work includes a spot that won an Emmy for best commercial. More information about the spots will be released later.

For more information on Budweiser Black Crown, visit www.budweiser.com/blackcrown.

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. The brand celebrates great times and has used the phrase “Grab Some Buds” in advertising since 2010.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

Contact:
Joe Muehlenkamp
Anheuser-Busch
314-577-7528
joseph.muehlenkamp@anheuser-busch.com

SOURCE Anheuser-Busch

RELATED LINKS
http://www.budweiser.com/blackcrown
http://www.anheuser-busch.com

Categories
Economics Government Loans Real Estate

Section 502 Direct Loans and Self-Help Housing top list of cost-effective federal housing programs

New Report Shows How Federal Programs Help Low-Income Rural Families Become Homeowners

WASHINGTON, A new report issued by the National Rural Housing Coalition details how two USDA programs have expanded homeownership opportunities to the nation’s poorest rural families – at little expense to the federal government.

Over the past 60 years, more than 2.1 million low-income rural families have accessed affordable mortgages under the Section 502 Direct Loan program, which is credited with building more than $40 billion in wealth for the nation’s rural poor. The Section 523 Mutual Self-Help Housing program is the only federal homeownership program of its kind; small groups of six to twelve rural families join together on nights and weekends to build each other’s homes, reducing construction costs, earning equity, and making lasting investments in their communities.

The Coalition report presents key findings from their analysis of USDA program data. Overall, the report finds that despite serving families with limited economic means, these programs are among the most cost-effective federal housing programs. Section 502 Direct Loans cost an average $7,200 over the lifetime of the loan – less than the annual cost of other federal housing programs. Likewise, by providing at least 65 percent of the construction labor on each home – often more than 1,000 hours − Self-Help Housing families earn an average $27,000 in equity.

The report also shows that benefits extend beyond participating families to rural communities and the nation. In the past 5 years, the Section 502 Direct Loan program has led to the creation of over 100,000 jobs and $5.2 billion in local income. The Self-Help Housing program has resulted in nearly 18,000 jobs and $1.16 billion local income.

The report includes twelve success stories that illustrate how these programs have been used by rural families to become homeowners.

“Underlying this report is a simple truth: responsible homeownership continues to be the single, best, long-term investment for most Americans, and the primary source of wealth and financial security for low-income rural families,” said Bob Rapoza , Executive Secretary of the National Rural Housing Coalition. “For many low-income families, these programs are the only available source of safe, decent, and affordable housing. Instead of cutting funding for these programs, Congress should invest in them as key ways to help improve access to affordable housing.”

SOURCE National Rural Housing Coalition

RELATED LINKS
http://www.ruralhousingcoalition.org

Categories
Financial News Products and Services Recalls

Fisher-Price Recalls to Inspect Rock ‘N Play Infant Sleepers Due to Risk of Exposure to Mold

WASHINGTON, Consumers should immediately inspect this product and stop using it if mold is found. Units currently in retail stores are not included in this recall to inspect.

Recall Summary

Name of product: Newborn Rock ‘n Play Sleeper™

Hazard: Mold can develop between the removable seat cushion and the hard plastic frame of the sleeper when it remains wet/moist or is infrequently cleaned, posing a risk of exposure to mold to infants sleeping in the product. The CPSC advises that mold has been associated with respiratory illnesses and other infections. Although mold is not present at the time of purchase, mold growth can occur after use of the product.

Remedy: Consumers should immediately check for mold under the removable seat cushion. Dark brown, gray or black spots can indicate the presence of mold. If mold is found, consumers should immediately stop using the product. Consumers can contact Fisher-Price for cleaning instructions or further assistance. Cleaning and care instructions can also be found at www.service.mattel.com or by contacting the firm.

Consumer Contact: Fisher-Price; at (800) 432-5437, from 9 a.m. to 6 p.m. ET Monday through Friday, or online at www.service.mattel.com for more information.

Photos are available athttp://www.cpsc.gov/cpscpub/prerel/prhtml13/13087.html.

Recall Details
Units:
About 800,000 units
Description: This recall to inspect includes all Fisher-Price Rock N’ Play infant recliner seats called sleepers. The sleeper is designed for babies up to 25 pounds and is composed of a soft plastic seat held by a metal rocking frame. The product has a removable, fabric cover that is sold in 14 patterns and color palettes.
Incidents/Injuries:
Fisher-Price has received 600 reports of mold on the product. Sixteen consumers have reported that their infants have been treated for respiratory issues, coughs and hives after sleeping in the product.
Sold at: Mass merchandise stores nationwide and online since September 2009 for between $50 and $85. Units currently in retail stores are not affected by this recall to inspect. Only products that show signs of mold after use by consumers are included in this announcement.
Importer: Fisher-Price Inc., of East Aurora, N.Y.
Manufactured in:
China

The U.S. Consumer Product Safety Commission (CPSC) is still interested in receiving incident or injury reports that are either directly related to this product recall or involve a different hazard with the same product. Please tell us about your experience with the product on SaferProducts.gov.

Media Contact
Please use the phone numbers below for all media requests.
Phone: (301) 504-7908
Spanish: (301) 504-7800

CPSC Consumer Information Hotline
Contact us at this toll-free number if you have questions about a recall:
800-638-2772 (TTY 301-595-7054)
Times: 8 a.m. – 5:30 p.m. ET; Messages can be left anytime
Call to get product safety and other agency information and to report unsafe products.

CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $900 billion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC’s work to ensure the safety of consumer products—such as toys, cribs, power tools, cigarette lighters, and household chemicals—contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 30 years.

Under federal law, it is illegal to attempt to sell or resell this or any other recalled product.

To report a dangerous product or a product-related injury, go online to: SaferProducts.gov, call CPSC’s Hotline at (800) 638-2772 or teletypewriter at (301) 595-7054 for the hearing and speech impaired. Consumers can obtain this news release and product safety information at www.cpsc.gov. To join a free e-mail subscription list, please go to www.cpsc.gov/cpsclist.aspx.

SOURCE U.S. Consumer Product Safety Commission

RELATED LINKS
http://www.cpsc.gov