Warren Buffett’s Secret Millionaires Club Introduces ‘Business in a Box’ Exclusively at Toys”R”Us®
Business Kit Teaches Kids Financial Literacy Through Included DVD, Activities and More
Secret Millionaires Club Brand Continues to Expand with Additional DVDs, Books and New Episodes on the Hub Network
LOS ANGELES, Oct. 15, 2013, Warren Buffett’s popular television and online series, Secret Millionaires Club, continues to expand with the introduction of Business in a Box, an all-new product from A Squared Entertainment that teaches kids the fundamentals of financial literacy through interactive play. The kit includes toys, activities and DVDs, and is now available for preorder exclusively at Toysrus.com and will be rolling into stores later this month.
Business in a Box, created in partnership with toy company TCG, will launch at Toys”R”Us with two kit options, which provide children with everything they need to create a lemonade stand or a car wash, including a DVD with episodes from the animated Secret Millionaires Club series, as well as a booklet with business tips from Mr. Buffett himself.
Following the success of its first home entertainment release, Gaiam Vivendi Entertainment introduced Secret Millionaires Club: Volume 2 on DVD September 10. The animated series teaches kids how to invest in themselves with realistic life lessons about earning and saving. Secret Millionaires Club: Volume 2 DVD includes six episodes plus six webisodes as added Bonus Material for the suggested retail price of $14.93. All 26 episodes of Season 1 are currently available digitally everywhere.
The announcement of Business in a Box and the Secret Millionaires Club: Volume 2 DVD follows recent news of the new book, “Secret Millionaires Club: Warren Buffett’s 26 Secrets to Success in the Business of Life” by co-Authors and co-Executive Producers on the animated series, Amy Heyward and Andy Heyward. The book, published by Wiley, features all of the same lessons featured in the animated series. Chapters include, “Don’t Be Afraid to Make Mistakes;” “Love What You Do;” “Protect Your Reputation;” “If You Fail, Try Again;” “Confidence Comes With Understanding;” and many other lessons from Mr. Buffett, which he credits his own success in life. Available at Amazon.com
“We created Secret Millionaires Club with Warren Buffett to help prepare kids to live happy, successful lives,” says A Squared Entertainment CEO, Andy Heyward. “We’ve found ways to make it fun for kids to understand business and to build the confidence to think like entrepreneurs while learning valuable life lessons that can be key to future success.”
Secret Millionaires Club, created in partnership with and starring an animated Warren Buffett, features a group of kids who have adventures in business. Secret Millionaires Club empowers kids by helping them understand the world they live in, teaching them about the impact their decisions have on their own lives…and teaching them to have the confidence to be the best they can be. The series airs on the Hub Network. Tune in on Sunday, Oct. 20 at 9 a.m. EST/6 a.m. PST for a new episode of Secret Millionaires Club titled “The Final Financial Frontier.” The episode will encore on Monday, Oct. 21 at 11 a.m. EST/8 a.m. PST.
About A Squared Entertainment
A Squared Entertainment creates, produces and distributes original “content with a purpose” for kids, meaning entertainment that is as enriching as it is entertaining. In addition to Secret Millionaires Club, the company is creating Thomas Edison’s Secret Lab to encourage kids in math and science. It also created Martha & Friends with Martha Stewart to inspire creativity, through crafting and cooking; and Gisele & the Green Team with Gisele Bündchen to enlighten kids about the environment. The company also has an exclusive partnership with Stan Lee’s POW! Entertainment and Archie Comics. Together, they have created Stan Lee Comics and have four new superhero series in development. The first, Stan Lee’s Mighty 7, debuts early next year with a trilogy of original films and comic books.
TCG is a privately held toy company headquartered in Toronto, Canada. The company began in 1998 with a focus on quality puzzles and games with the well known SURE-LOX® brand. As a manufacturer, TCG offers a variety of products for the whole family including puzzles, games, activities, and room décor – “THE BEST IN FUN.” Most recently, TCG was granted the license to bring iconic Fisher-Price® games back to the market with innovative game play and technology, TCG utilizes a consumer driven approach to innovation along with the best materials and processes to offer outstanding product quality at great prices in over 30 countries.
About Gaiam Vivendi Entertainment
Gaiam Vivendi Entertainment is a leading producer, distributor and marketer of entertainment and lifestyle media. With a diversified distribution network that spans more than 60,000 retail doors as well as an extensive digital platform, the company dominates the health and fitness category and ranks among the top three providers of non-theatrical programming. With content focused on film, fitness, sports and family programming, Gaiam Vivendi Entertainment provides sales, marketing and distribution services to many of the home entertainment industry’s most prestigious brands, including Discovery Communications, Jillian Michaels, NFL Films, National Geographic, Marvel Animation, Shout Factory, Televisa, and World Wrestling Entertainment. For more information about Gaiam Vivendi Entertainment, call 1.800.869.3603.
About the Hub Network
The Hub Network is a multi-platform joint venture between Discovery Communications and Hasbro, Inc., with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network’s lineup includes animated and live-action series, as well as specials, game shows, and family- favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Wiley is a global provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Our core businesses produce scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications; and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s website can be accessed at http://www.wiley.com.
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